Tuesday, June 28, 2011

Tarte for True Blood Collection


tarte™ for True Blood™ limited-edition collection is available now on sephora.com! Additionally, it will be available for retail on 6/29 at tarte.com and store.hbo.com; as well as in mid-July at Sephora Stores and Ulta/Ulta.com.
Inspired by the edgy drama series, the collection includes three killer products: tarte™ for True Blood™ palette ($52.00 U.S./ $68.00 CDN), tarte™ for True Blood™ natural cheek stain in shimmering red ($30.00 U.S. / $39.00 CDN) and tarte™ for True Blood™ LipSurgence™ natural lip tint in shimmering red ($24.00 U.S./ $31.00 CDN). Emmy® award-winning makeup artist and True Blood makeup department head Brigette Myre-Ellis interpreted the color palette and helped develop the official tarte™ for True Blood™ beauty looks for the collection.


From Sephora:

 Tarte for True Blood™ Limited-Edition Palette ($331 Value)
What it is:

Inspired by the hit HBO® series True Blood™, Tarte's limited-edition palette is packed with 17 eye shadows, a full-size emphasEYES™ Aqua-Gel Eyeliner in black, a deluxe Lights, Camera, Lashes! clinically-proven natural mascara and a deluxe Lifted™ Natural Eye Primer with Firmitol™.


What it does:
Get glamoured with this limited-edition palette packed with 17 killer new eye shadows and more. Each richly pigmented shadow is softly milled and infused with Amazonian clay for pure color payoff, silky application and long wear. From ethereal goddess to vampy vixen, you can create countless looks using these shimmering, matte, and smoky shades. Open after dark: Buried in this palette's pull-out drawer is a full-size EmphasEYES™ Aqua-Gel Eyeliner in black, a deluxe Lights, Camera, Lashes! clinically-proven natural mascara and a deluxe Lifted™ Natural Eye Primer with Firmitol™ to help you complete your look. Turn into a real truebie using the four 'get the looks' included with each palette, created with the help of True Blood™'s award-winning lead makeup artist Brigette Myre-Ellis. Tune in to the new season of True Blood™, Sundays at 9/8c. Only on HBO®.

This set contains:

- 17 x 0.07 oz eye shadows
- 0.003 oz True Blood™ EmphasEYES Aqua-Gel Eyeliner in Black
- 0.1 oz True Blood™ Lights, Camera, Lashes! Mascara in Black
- 0.08 oz True Blood™ Lifted Natural Eye Primer


What it is formulated WITHOUT:
- Parabens
- Synthetic Fragrances
- Phthalates


What else you need to know:
17 limited-edition eye shadows include:
The Light (shimmering warm ivory), Fairy (shimmering pink), Dusk (matte warm taupe), Dawn (shimmering gold dust), Werewolf (matte chocolate), Waitress (sparkling pink champagne), Nocturnal (sparkling deep indigo), Charmer (sparkling burnt copper), Glamour Me (sparkling deep plum), Stake (matte steel), Bayou (shimmering golden tan), Telepath (sparkling warm rose), The True Death (sparkling silver), Immortal (sparkling midnight black), Moss (shimmering forest green), Legend (deep matte black), "V" (sparkling crimson).


Research results:
Lights, Camera, Lashes! Clinically-Proven Natural Mascara increases the appearance of lash volume by 424% and lash curl by 90.2%. Lifted™ Natural Eye Primer with Firmitol™ decreases the appearance of fine lines and wrinkles by 51%.

From Sephora:
 
Tarte for True Blood™ Limited-Edition Natural Cheek Stain
What it is:

Show your true colors with Tarte's limited-edition, sparkling red cheek stain inspired by the hit HBO® series True Blood™.


What it does:
Have you spent eternity in search of an everlasting glow? Meet your maker. Inspired by the hit HBO® series True Blood™, this sparkling red cheek stain blends on smooth and lasts from dawn to dusk and well into the night. One drop is all you need to create a crave-worthy natural luminescence for all skintones and types. Like all Tarte products, this lusty natural stain will do good things to you thanks to natural mineral pigments and fruit extracts. Tune in to the new season of True Blood™, Sundays at 9/8c. Only on HBO®.


What it is formulated WITHOUT:
- Parabens
- Synthetic Fragrances
- Phthalates
- Triclosan

Size: 1 oz


From Sephora:

Tarte for True Blood™ Limited-Edition LipSurgence™ Natural Lip Tint
What it is:

Rehydrate with this mint-infused, iridescent red shade of Tarte's limited-edition LipSurgence™ Natural Lip Tint, inspired by the hit HBO® series True Blood™.


What it does:
Experience love at first taste with Tarte's LipSurgence™ Natural Lip Tint, inspired by the hit HBO® series True Blood™. It's all flavor and no bite with this mint-infused, iridescent red shade that drenches lips in a luminous, long-lasting tint. Tarte's LipSurgence™ technology rehydrates lips by delivering a surge of moisture for a deliciously plumped up appearance. Tune in to the new season of True Blood™, Sundays at 9/8c. Only on HBO®.


What it is formulated WITHOUT:
- Parabens
- Synthetic Fragrances
- Phthalates
Size: 0.1 oz

Being a fan of True Blood, I was SO excited when I heard Tarte was launching this new collection! But after seeing the products they came up with, it leaves a little to be desired. True Blood has SO many things they would have worked with to come up with a cohesive collection that accurately ties in the show, but Tarte really didn't seize the opportunity!


Let's start off with the eyeshadow pallet, the colors are all very wearable neutrals (which if you've ever seen the show, there is a lot of bold makeup) so I'm guessing that was just a ploy to get the pallet to sell more. Honestly, I thought about buying it because the colors do look stunning (don't hate the player, hate the game) but I'm a huge packaging fanatic, and I can't get over how ugly the outside of this pallet is! I can see how Tarte was trying to capture the sexy element of True Blood, but the corset is just cheap looking and I wouldn't want to add that into my collection. It's such a bummer about the packaging, since the pallet comes with all the extra elements like an eye primer, eye liner, and mascara.

The cheek stain on the other hand, looks gorgeous! I love how the packaging is simple and sleek with just the True Blood logo. The color of the stain itself actually looks like a true blood red (get the pun?) that would be gorgeous for fall and winter to give you that just-came-in-from-the-cold flush. Tarte's cheek stains have a good reputation for being top notch, but I don't know if I really want to shell out the 30$ for just one product! Plus, my skin is oily, so I don't know how a liquid product like a stain would fair on my cheeks throughout the day.


Again, the lip tint has the much better classy packaging, but the color doesn't look much different from Tarte's existing collection of LipSurgence Natural Lip Tints. The price tag of $24 on this product isn't as damaging to my budget, but I'll have to swatch it myself to see what the color payoff is like and whether I'm okay with it being mint-infused, since minty things can sometimes irritate my lips/ I'm not a fan of the tingly sensation you sometimes get.


Overall, I'm not too impressed with Tarte's True Blood collection. There's so much that could be done with that theme, so it seems like such a waste to only release three products!

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